Episode 34 8Twelve and Gary Fooks

This episode is brought to you by Deeded

 

Welcome to Lead to Close:

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

n today’s episode we’re joined by Gary Fooks, the founder and CEO of 8Twelve Capital. When Gary saw an opportunity to disrupt an industry, he jumped right into the mortgage space. For him, the journey is about so much more than making money—it’s about growth.

The mortgage industry is growing and changing, and if you’re not using the right technology in your business, you’re going to get left behind. Now is the time to be proactive and invest in your mortgage business so you can continue to offer the best possible service to your clients.

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On this episode of Lead to Close:

• How he stumbled into the mortgage industry and what drew him to working in it.
• What a partnership really is and why it’s so important in his business.
• Where most people fall apart in a partnership and how they can do better.
• Where the name of the business came from.
• Why it’s so important to streamline the customer journey all the way through.
• How AI technology will (and won’t) change the mortgage industry.
• How often homeowners should be checking their financial health and why.
• Why mortgage brokers avoid investing in their business, but should get out of that habit.
• The importance of efficiency and how long turnaround times hurt you.
• Where Gary has tripled down in his business and how it’s supporting growth.
• His tips for attracting motivated brokers to his business.
• Gary’s top tips for mortgage business owners who want to stand out in the industry.
• The difference between owning a business and running a successful one

Finmo 

https://www.lendesk.com/finmo

8Twelve

https://8twelve.mortgage/