---
title: Ep 22 Deeded
description: "Today’s special episode has Greg taking on questions from the audience and giving his insights. These questions have been sourced in various places across the mortgage brokering space.

From these questions, we’ll get into things such as tips for building a thriving business, the advantages new brokers have in the industry, how to gain leads in today’s mortgage landscape, the latest tech and trends in the industry, and a no-fail sales structure that keeps clients coming back for more."
image: https://www.lendesk.com/hubfs/Reuven%20-%20LANDSCAPE.png
---

![](https://www.lendesk.com/hubfs/Reuven%20-%20LANDSCAPE.png)

# Ep 22 Deeded

Greg and James are joined by Reuven Gorsht from Deeded

 Mar 15, 2024 9:11:29 AM

#### This episode is brought to you by [Deeded](https://www.deeded.ca/)

 

**Welcome** **to Lead to Close:**

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

We’re joined by Reuven Gorsht, the CEO of Deeded, in this episode. Deeded is a technology platform that brings ease to clients looking for a qualified real estate lawyer. Reuven emphasizes not waiting until you’re busy to implement tech that improves your systems, marketing, and customer journey. If you start now, you can be primed and ready when you’re even busier.

It’s easy to get caught up in the doom and gloom, especially in today’s difficult mortgage landscape. Reuven has an optimistic take and reminds us that humans are always going to need shelter, and that’s what the mortgage industry provides. By optimizing your customer journey, you can continue to thrive in the mortgage space.

 

 

<https://podcasts.apple.com/ca/podcast/lead-to-close-the-mortgage-professionals-podcast/id1576246044>  [Listen on Apple Podcasts](https://podcasts.apple.com/ca/podcast/lead-to-close-the-mortgage-professionals-podcast/id1576246044)

### On this Episode of Lead to Close:

- Reuven’s take on what it really means to be busy in your business.
- How to identify opportunities regarding where you spend your time.
- Whether Reuven thinks the market is on the rise or not and why.
- When the best time to build your business is as a broker.
- Why now is the best time to optimize your marketing strategy.
- Why you need a unique value proposition. 
- Traditional models of buying and how they fall short on experience.
- What we can learn from Tesla’s customer journey experience.
- How reducing friction improves every transaction.
- How the law of disintermediation is at play in the market.
- How you can improve efficiency using the latest technology.
- What Reuven experienced that inspired the creation of Deeded.
- What your clients actually remember when working with you.
- Why investing in tech is important for brokers and how it can pay off.

**Finmo**

[https://www.lendesk.com/finmo](https://www.lendesk.com/finmo)

 

 

 

 

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