Episode 27 Denise Laframboise (Part 1)

Greg and James are joined by Denise Laframboise, the Chief Operating Officer at BRX Mortgage.

This episode is brought to you by Deeded


Welcome to Lead to Close:

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

Today our guest is Denise Laframboise, the Chief Operating Officer at BRX Mortgage. BRX is a growth-focused brokerage aimed at elevating new brokers with the resources, technology, and training they need to be successful. 

Starting out as a broker isn’t easy. Many new brokers are lucky to land just a deal or two in their first year. But Denise explains that when you align yourself with the right brokerage designed to support your growth, you can far surpass those expectations.

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On this Episode of Lead to Close:

  • How Denise got into the business and what makes her career origin story unique.
  • The challenges that new brokers face and Denise’s advice for them.
  • The decision Denise made on maternity leave and what she decided to prioritize.
  • Why being part of a brokerage that trains you puts you further ahead than you think.
  • How Denise ended up with BRX mortgages.
  • The types of people that Denise tended to attract to the roles she had available.
  • How the Rookie Program works and why it’s so successful.
  • Why Denise says your success is not about what you make, but rather what you take.
  • The one determining factor that will influence how well you do in the industry.
  • How she became a self-appointed mortgage guru.
  • The unique features BRX offers their agents.
  • The importance of having mentors to go to when you want to get unstuck.
  • How getting a revenue share for recruiting other people benefits brokers.
  • Why revenue sharing hasn’t taken off in the brokerage industry.
  • How being successful at BRX means everybody wins.








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