Ep 19 Fraction Part 1

Greg and James are joined by Josh Baker, Hayden James Poudrier and Rayan Rafay of Fraction  

This episode is brought to you by Deeded


Welcome to Lead to Close:

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

In today’s episode we’re joined by team members from Fraction, a startup lender in the Canadian mortgage space who are using new ideas to tackle problems in the industry. Their modern approach to mortgages has filled an obvious gap, opening the door to serve more users.

Innovating in this industry isn’t easy. You have to prove your market and create the right technology to provide a service that meets the needs of users in today’s mortgage landscape. During the episode, the Fraction team discusses how they managed to pull this off, and what is on the horizon for them next.


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On this Episode of Lead to Close:

On this episode of Lead to Close:

  • When Fraction was started and the skills each guest brought to the team.
  • The problems that Fraction is focused on tackling and how they do it.
  • What makes Fraction stand out in the mortgage industry.
  • How the team made sure they created a solution that met legal standards.
  • How they used technology and automation to save time.
  • The challenges startups face when launching a new product.
  • How the real estate market shifted after COVID and what has changed since.
  • Why new products aren’t launched in the mortgage industry more often.
  • What their goal is as a startup and what motivates them to innovate.
  • How Fraction takes a different perspective on cash flow and the benefits.
  • The social media app idea that led to creating Fraction and why they decided to pivot.
  • The different approaches you can take to improving your business.
  • How the focus for mortgage brokers is shifting and the solution for this change.
  • What their goals are moving forward to better serve the market.





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