Ep 20 Fraction Part 2

Greg and James are joined by Josh Baker, Hayden James Poudrier and Rayan Rafay of Fraction  

This episode is brought to you by Deeded


Welcome to Lead to Close:

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

We’re continuing our conversation with Fraction, a startup lender in the Canadian mortgage space. Fraction has introduced a fresh, modern approach to mortgages, and this has allowed them to fill gaps within the space and serve even more users.

This time around, the team at Fraction compares and contrasts the mortgage industry in Canada to the United States, and they also share American products that have the potential to positively impact the Canadian mortgage industry. They later discuss what the future looks like for Fraction in terms of bringing forward new products.


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On this Episode of Lead to Close:


  • How Canadians are feeling about property prices compared to the United States.
  • The possibility of facing increasing issues with housing.
  • The cash flow problem Canadians are facing, and why employment is not an issue.
  • Products that exist today in the US market and their potential for the Canadian market.
  • A shift that could support both the mortgage brokers and their customers.
  • How Fraction helps borrowers focus on simply making their monthly payments.
  • The secret to creating products that effectively attract customers.
  • Why mortgage brokers should work together to push innovation.
  • Ways to increase options and flexibility in the mortgage industry.
  • The products Fraction is considering bringing to Canada.
  • Who Canadian mortgage brokers are actually competing against.
  • What Fraction is looking for to take their business to the next level.
  • Why they take a grassroots approach to connecting with brokers.
  • What they want to hear about their products and why it’s important to get this feedback.





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