Ep 13: Strive (Marty Frenette, Steve Kissuk, Brian Mason)

Greg and James are joined by the team from Strive: Marty Frenette, Steve Kissuk, and Brian Mason.

Welcome to Lead to Close:

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having. On this episode of Lead to Close we’re joined by the team from Strive: Marty Frenette, Steve Kissuk, and Brian Mason. Strive is an award-winning mortgage finance company offering lending solutions to brokers and home buyers across Canada.

What started as identifying a need in the market between the team members became a business plan, and that’s how Strive came to be. In our discussion, the team highlights what makes them competitive and why they’ve decided to do things differently. Enjoy the discussion. 

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On this Episode of Lead to Close:

  • The roles Steve, Brian, and Marty hold at Strive.
  • How non-domestic interest is influencing the Canadian housing market.
  • The specific issues being highlighted by mainstream media and what they mean.
  • The non-traditional products and structures within Strive and why they exist.
  • How the private lending landscape has changed over the past five years.
  • The models that aren’t being used in Canada and what keeps them from being implemented.
  • What they identified as a need in the market and how it led to starting Strive.
  • Where Strive found early success and how they kept the momentum going.
  • The type of success and feedback that makes their work feel most fulfilling.
  • The secret to finding comfort in their space relatively quickly.
  • How the willingness to put out imperfect products has benefited them.
  • What the future of technology may look like within this space.
  • The parts of the industry that are broken and what could be done better.
  • Where newer product innovations are needed the most right now.
  • The importance of delivering with consistency and how it impacts the business.
  • What brokers should be thinking about over the next year.




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