When Indi brokers choose, they choose Finmo

Indi Mortgage wasn’t built overnight. Its roots go back to 2006 with the National Alliance of Independent Mortgage Brokers, which later evolved into Axiom Mortgage Solutions. In April 2024, the company rebranded as Indi Mortgage—a name that not only goes back to their roots, but reflects their mission: individual solutions, independent advice.

Since 2019, Indi has scaled from 94 brokers to over 400 licensed agents—a 325% increase in just five years—while growing funded volume from $680 million to $4.2 billion annually.

At Indi, everything they do—from branding to operations to partnerships—is designed with one goal in mind: to support their brokers. Every recommendation is intentional. Every tool is vetted. Every decision is made to help their brokers succeed.

That’s why it matters when brokers—especially those who’ve done the research, tested the options, and know what works—consistently choose Finmo.

At Lendesk, we share that same philosophy. We build technology to support brokers through intuitive design, responsive live support, and constant evolution. When a partner puts the broker first, alignment comes naturally.

“They weren’t told to use it. They chose it. And that says everything.”
— Gord Appel, President/COO, Indi Mortgage

Indi’s transformation into a national powerhouse came with critical challenges:

• SCALING FROM 94 TO 400+ LICENSES
  Indi needed to scale while maintaining its core values. Growth couldn’t come at the cost of support or service.
• TECH FREEDOM WITHOUT FRAGMENTATION
  Brokers needed freedom to choose their stack—but guidance was essential to prevent tech overload and inefficiencies.
• SUPPORTING BROKERS AT EVERY LEVEL
  From rookies to top-producing teams, brokers needed tools that work—without steep learning curves or clunky UX.

Indi never mandated Finmo. But as growth surged, Finmo consistently rose to the top for brokers looking for:

• A fast, seamless borrower experience
• Reliable live support (with real people who follow up)
• Tools that evolve and stay relevant
• Automation that reduces admin work and improves compliance
  
  

As Appel puts it:

“Indi's top producers do their research. They’ve tried other tools. When they choose Finmo, that says everything.”

Top performers like Josh Tagg and Chad Wilson are vocal supporters—analytical, respected within the brokerage, and intentional with their choices.

Indi’s leadership noticed a trend: When friction disappeared, brokers thrived. And when brokers use Finmo? There’s no friction.

Since launching the Indi brand and introducing Finmo as a recommended partner, the brokerage has experienced:

Growth in agents (From 94 to 400+ licensed brokers since 2019).

Funded in the past 12 months. A tremendous leap from $680M in 2019.

Live chat support, automated Smart Docs, and seamless onboarding reduce friction and save time.

Lendesk’s customer-first mindset mirrors Indi’s own focus on listening, evolving, and delivering value.